Pay-Per-Click-Management

Paid Search Advertising Management

There is no denying the effectiveness of paid search of pay-per-click (ppc) advertising.  There is no other way to get first page exposure on all the major search engines within minutes of setting up a campaign.  These ads are almost always in-front of organic listings and they are the most prominent listing on the page with the ability to customize text and incorporate all kinds of extensions including sitelinks, callouts, structured snippets, calls, messages, locations, prices, apps, and promotions.  If you are not utilizing paid-search as at least a portion of your internet marketing budget, you are certainly losing out on some business that is available.

How Does Our Paid Search Advertising Campaigns Work?

• We start out carefully choosing a list of “keywords” that we feel should be used to trigger your ad based on relevance and pricing
• We write engaging text or display ads that are optimized to lower your cost per click and run these ads on major search engines
• We create a unique landing page for the ad campaign to increase your conversions
• When a potential client/customer searches for similar keywords they are see your ad on the 1st page and click through to the landing page
• Once on your website, you can track data/analytics to increase conversions and improve the ads and landing pages over time
• Continually monitor and analyze keywords, ads, negative keywords, landing page, and bid adjustments to improve return on investment
• Re-target website visitors that didn’t convert through google display ads or facebook ads

Running a PPC Campaign Might Seem Simple, But It’s Not

The concept of running a per per click marketing campaign is quite straight-forward, but there are many factors to consider in order to make this form of advertising a profitable investment.  In order to make sure a campaign is profitable, it will require constant monitoring and tweaking.  The campaign will also require proper keyword selection, Geo-targeting, achieving a high quality score on ads through optimization, ad positioning, scheduling when ads appear, and most importantly bid management.  Google Adwords has also recently adopted what they call “enhanced campaigns” which require separate bidding requirements depending on a number of different factors.  You can change the bid prices based on location, the type of device the search is using, and more.  For example the bid prices for all of your selected keywords will be different for cell phones, tablets, and PC’s and different still depending on where the searcher is located.  As you can tell, the level of targeting is definitely very good, but it can also be very easy to burn through a monthly budget in a few days without the proper setup.

How Should I Be Using Paid Search Advertising?

Here at MegaBiteSEO, we like to utilize paid search advertising in all our campaigns, but we also believe there is a time and place for it.  We have found over the years that utilizing paid search is especially effective at the beginning stages of an online marketing campaign since its difficult to achieve page 1 rankings in a short amount of time organically.  Paid search works perfectly during this beginning period because you can instantly get 1st page or even #1 rankings if you desire.  Over time you can increase your organic rankings and utilize paid search as a way to increase traffic.  Bidding against your competitors for “money keywords” can get expensive if paid search is your only method over a long period of time.  Once your organic rankings start to increase, you can now utilize it as a way to simply increase traffic instead of going after the more expensive heavy hitting keywords.

Where Do Most Paid Search Advertising Campaigns Fail?

It’s well know that paid search advertising is capable of producing excellent results, but it is also a great way to burn through your entire internet marketing budget quickly.  Over the past 7 years I have seen alot of PPC campaigns fail.  This goes without saying, but the best keywords also attract the most competition.  There is always a reason for high priced keywords and that is because the audience is targeted and they are ready to buy.

I’ve personally seen keywords prices over $250+ per click in the Michigan personal injury market.  It’s easy to tell who knows what they are doing and who does not.  Some ads will only run a few days or week never to be seen again.  However, there are also firms that have been running ads for years successfully.  Since the costs of Pay-Per-Click can be very expensive in competitive markets, you need a great strategy in place to deal with the fierce competition.  You simply aren’t going to write a simple ad and start stealing market share.  Setting up an AdWords campaign is easy, but actually making money off of paid search is a different story altogether.

If you’re looking to start a paid search advertising campaign or just get more out of your current campaign, contact us today for a free quote!!